The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
Antoine Le Nel
Yeah, so investing more in this brand campaign was the big thing and really identifying the ability that the brand marketing can improve your conversion metrics. That was quite an insight which has worked really well. That is making us do more of it. Can I ask, what's in the mid funnel?
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