20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

939.207 - 962.46 Guillaume Moubeche

And we want people to understand that sales is really about helping, that sales can be cool and that sales reps should be enabled to have the right product to help them meet someone that needs help, you know? And by focusing really like on that persona and bringing the cool factor and the relationship factor into sales, we basically tied our solution with relationship and with revenue.