20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

817.128 - 840.132 Guillaume Moubeche

So for me, and this is something people also forget whenever they are building a product, it's what's your magnet persona? And the magnet persona is basically the persona that will attract everyone around. So typically, if you take Apple, for example... Computers back in the days, they were like really like for geeks. And then, you know, it became like something that every company would add, etc.