20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

641.231 - 669.886 Guillaume Moubeche

So I would say the first year I closed around 100 customers myself, which is equal to around 300 demos. So 300 demos, I had basically 33% conversion rate, so 100 customers. And for a year, almost zero customers were coming from the content or very little. And after that, The content started like picking up and then Lemlist became like a company where that was really like driven through inbound.