20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

497.43 - 521.284 Guillaume Moubeche

Because our products, when you are in a very competitive market, you need to define clearly who your persona is going to be. We started, you know, entering the market with the low end of SMBs. So mostly like founders. So people, we can basically act quick and we're looking for the most innovative solution to have an edge. And by entering that market, what I would do is I would eat my own dog food.