20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

1254.503 - 1277.871 Guillaume Moubeche

Activation rate and churn. For me, it's like two topics that you need to approach first. by considering two different routes, I would say. The first route is, is it a marketing and acquisition problem? Because typically if I'm selling for sales and my product is meant for sales, but the only people I'm attracting are marketers and they're not going to use it in the same way,