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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

1039.295 - 1059.305 Guillaume Moubeche

So activation for us, it's basically like that one metric that you try to find in your software that's going to tell you whether or not people see the value of what you've built. So for us, activation rate was how many people who signed up actually launched a sales prospecting campaign. And that number was like really crap at first. It was like something like 10%.

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