This YouTube expert made creators $100M+ (Not clickbait)

574.966 - 606.719 Greg Isenberg

But when I think about making content for myself, one of the things I've noticed is if I newsjack, meaning if I create a video that is based on some news event. Like TikTok is shutting down, here's the five things you need to do. Those videos end up outperforming by two, three, four, five X. So how should people think about newsjacking timely content versus what you call evergreen content?