This YouTube expert made creators $100M+ (Not clickbait)

2342.064 - 2358.092 Paddy Galloway

But I think when you're trying to identify what your niche is, whether that is your personal brand, whether that is something different, because maybe there's people watching this that would like to like make a a channel as the kind of founding point for a business and sort of reverse engineer it rather than just saying, I've got a business, can I build a channel to promote it?