This YouTube expert made creators $100M+ (Not clickbait)

1828.251 - 1850.73 Paddy Galloway

Last point I have here, I believe maybe I'd be interested to hear if you disagree at all here, but I think YouTube is the platform that has the best marriage between building real depth with your audience and discovery. So if we think about those two things, they're quite often inversely correlated platforms that have very high discovery, let's say TikTok, Instagram reels, whatever.