Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-aiTimestamps:00:00 - Intro01:03 - Why Learn to write with AI05:06 - Choosing a Content Topic07:38 - Framework for idea development12:40 - The role of AI in the Idea generation process16:39 - The Editor-in-Chief approach to writing with AI18:53 - Creating a Compelling Hook28:28 - Framework for structuring an article34:13 - The "10 Magical Ways" framework45:54 - Collaborating with AI for improving output49:37 - The Power of Education in the Digital AgeKey Points:• Framework for using AI as a writing tool while maintaining quality• How to effectively prompt AI for content ideation and refinement• The "10 Magical Ways" framework for structuring content• The importance of making strategic decisions before writing begins1) The biggest mindset shift:AI isn't replacing writers - it's AUGMENTING them.Just like Photoshop didn't kill designers, it created 1000x more designers.Just like Instagram didn't kill photographers, it made everyone a photographer.2) Key Framework: The Editor-in-Chief Method Don't treat AI as a writer - treat it as your junior staff writer.YOU are the editor making high-level decisions.AI helps execute your vision.3) Writing Process Revolution:- Don't start writing immediately- Make key decisions BEFORE writing:- Clear headline promise- 3 main tangible points- Format for each section90% of value comes from these decisions!4) The "10 Magical Ways" Framework:Every piece of content can be broken down into:- Tips- Steps- Lessons- Stats- Examplesetc.Pick your format FIRST, then structure accordingly.5) Pro Tip: Use AI ConversationallyTwo approaches:1. Chunk-by-chunk dialogue2. Massive single promptMost people fail by sitting in the middle.Start conversational, then compress into mega-prompts.6) Quality Control Method:1. Generate multiple versions2. Apply your taste/judgment3. Refine best options4. Test against goalsRemember: AI suggestions need human curation!7) The Education Leverage Play:Learning frameworks = AI superpowersWhat took experts years to master can now be:1. Learned quickly2. Taught to AI3. Scaled infinitelyThis is the real opportunity!8) Bottom Line:The future belongs to "orchestrators" - people who:- Understand frameworks- Make high-level decisions- Use AI as a tool- Maintain quality controlDon't fight the future - leverage it! Notable Quotes:"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas ColeLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND COLE ON SOCIALX/Twitter: https://x.com/Nicolascole77Youtube: https://www.youtube.com/@nicolascole77/featuredWrite with AI: https://writewithai.substack.com
Full Episode
Cole's back on the pod. Cole, what are we learning about today?
We are going to write with AI. And I mean that in the most literal sense. We are going to write and we are going to do it with AI. And so what I want to do is I want to share my screen and I want to go back and forth and show how I do this and also how I train other writers to do this.
And by the end of this episode, what are people going to get?
At a minimum, you will have a baseline understanding of how to use AI in writing. And at a maximum, you will have a very clear framework for being able to use AI to produce very high quality long form content.
And why does that even matter?
I think the two biggest reasons is one, when you understand how these frameworks work, like so many people only think about how things work in an individual silo. So I'll give you an example. Like in all of our writing programs, if I explain how to write a thread hook, 99% of people will ask the follow-up question, does this also work on LinkedIn? Or does this also work for a reel?
The answer is always yes, but human beings do a terrible job of thinking orthogonally. It's like, if you tell me this is how to write a Twitter thread hook, it's hard for the average person to fathom how that gets played out across other things, but it does.
That's why these writing frameworks and these skills are so powerful, because once you understand them once, you can apply them to everything. It doesn't matter if you're writing an email or an article or a Twitter thread or a landing page. It's all the same. And then second is this is where the world's moving.
I was just writing a piece this morning about like different career paths that writers can take. And the one that I was working on is the career path of a content writer. And so often I hear, I see it in my comments on my content, like all day long is people saying, you know, what's the point of even building these skills? AI is just going to take all our jobs. AI is going to remove all writers.
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