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The Startup Ideas Podcast

This AI Writing Hack Made Him Millions (Full Breakdown)

20 Jan 2025

Transcription

Full Episode

0.729 - 4.891 Greg Isenberg

Cole's back on the pod. Cole, what are we learning about today?

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6.172 - 23.019 Nicolas Cole

We are going to write with AI. And I mean that in the most literal sense. We are going to write and we are going to do it with AI. And so what I want to do is I want to share my screen and I want to go back and forth and show how I do this and also how I train other writers to do this.

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24.2 - 26.981 Greg Isenberg

And by the end of this episode, what are people going to get?

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27.975 - 42.818 Nicolas Cole

At a minimum, you will have a baseline understanding of how to use AI in writing. And at a maximum, you will have a very clear framework for being able to use AI to produce very high quality long form content.

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64.266 - 65.386 Greg Isenberg

And why does that even matter?

66.447 - 91.534 Nicolas Cole

I think the two biggest reasons is one, when you understand how these frameworks work, like so many people only think about how things work in an individual silo. So I'll give you an example. Like in all of our writing programs, if I explain how to write a thread hook, 99% of people will ask the follow-up question, does this also work on LinkedIn? Or does this also work for a reel?

93.254 - 107.678 Nicolas Cole

The answer is always yes, but human beings do a terrible job of thinking orthogonally. It's like, if you tell me this is how to write a Twitter thread hook, it's hard for the average person to fathom how that gets played out across other things, but it does.

108.319 - 121.964 Nicolas Cole

That's why these writing frameworks and these skills are so powerful, because once you understand them once, you can apply them to everything. It doesn't matter if you're writing an email or an article or a Twitter thread or a landing page. It's all the same. And then second is this is where the world's moving.

122.565 - 145.683 Nicolas Cole

I was just writing a piece this morning about like different career paths that writers can take. And the one that I was working on is the career path of a content writer. And so often I hear, I see it in my comments on my content, like all day long is people saying, you know, what's the point of even building these skills? AI is just going to take all our jobs. AI is going to remove all writers.

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