The blueprint for building cash flowing online directories
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In this episode, John Rush breaks down how you should start an online directory, how to ideate for an online directory, how to build an online directory using AI, and how to grow an online directory using AI and SEO. And he just walks through the entire process. People are making 5K, 10K, 15K, 20K a month with these online directories. They're super easy to create. He thinks it's one of the lowest risk ways to start a startup. I'll let you decide. Enjoy the episode. We got John Rush, king of directories, on the pod. You've heard him here before, but today is a special episode because what are we learning today, John?
Well, we'll learn how to come up with ideas for directories, how to validate them before you build them, how to build them, and how to work on SEO once you build them. So basically, all three important steps you have to build successful directories.
And why you should care about this is we're kind of entering this golden era of directories. We're starting to see them be more and more popular. People want curation and directories provide that. So if you're looking for your next startup idea, directories is a great place to start. And I'm excited to get in with this. Just dive deep in directories. I haven't done this with you. I figured we might as well do it publicly. Yeah, that's smart.
That's 100% correct. So just to add on that, the reason directories are so big now and they will be much bigger in the future is that as there's more content on the internet, the quality of the content becomes more important. And I think directories are solving this pretty well because people trust directories. If it's a good directory, they trust it that... It's a well-curated content, and it has some reviews, ratings, and the quality is high. And the person running it understands the space and picks the right things there. So I think people will be outsourcing the decision-making for the content to the directories from Google, because now they ask Google, and that's... That's becoming more and more relevant as we see that the top search results of the Google are mostly dominated by all the hacks.
All right, well, let's start with step one. How do we find a directory idea that is worthwhile to go after?
Yeah, so there are many ways of doing it, but the best way is to start based on keyword research. So the keyword research is a way to see whether people search for certain keywords and certain phrases. And even if you think that certain idea is great, but often other people might not think so. And you can figure out whether that's true or not by seeing what Google says about that. And Google has this tool called Keyword Planner that people usually use to plan their ads. But you can also use that tool to see the traffic for directories. Not for directory, for keywords. And I basically spend hours in that tool every day, just throwing all random ideas into that tool and seeing whether there is traffic or not.
And I can show on a real example, I have even an idea I want to test today. And I will show you how I would test that idea, actually, right here on the platform.
Amazing. Amazing. So while you're pulling that up, today's episode... It's going to be like a live cooking session. We're going to find an idea and we're going to go basically build this idea. So if you're listening to this on audio, it might be helpful to head to YouTube.
Yeah, so one thing we saw is that your podcast has been really great and it's been growing, the startup ideas. And the idea I got from this is that that's the hottest part of the whole startup journey now, is the ideas. And I think the part people struggle the most with are the ideas. And I think... People search a lot for ideas on Google. And to validate that, I went to Google, or I will go there now. I've done some tests before. And we come here, and we say business ideas. You can remove the filter on US to see the whole world. It's still in English. And now we're going to see whether people search for it. And as you see, a lot of people search for it. Business ideas is almost one million a month. That's a lot.
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