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The Startup Ideas Podcast

Silicon Valley founder shares 3 of her best 150+ ideas

0.189 - 19.256 Dani Grant

Moats are dead and brand is the only moat. You know, Peter Thiel says like the best way to compete is to not compete. And I think that brand is the best way you can do that. Where if you occupy enough mental space for a category, no one is searching for an alternative. Like basically the strategy for startups right now is to be Coca-Cola. It's like, why do you drink Coca-Cola?

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