How to build a $20m sales funnel from scratch

3231.561 - 3253.297 Jonathan Courtney

And then there's some extra little elements which you can do where you can liquidate the costs of the Facebook ads with a small upsell in between, like selling a workbook after that first step. So we did all of these steps. It was crazy. It's just so complicated. The amount of physical shipping we had to do nearly killed us. However, the last step is, hey, you don't want to wait for the book.