How to build a $20m sales funnel from scratch

2232.212 - 2255.38 Jonathan Courtney

And they'll just won't turn up to the call. You need to have people join calls with very close to the time when they've actually watched the video and when they're actually interested in doing the thing. So after the call booking, it's just in their calendar through Calendly. That's called a VSL funnel. It's called a video sales letter funnel. The structure is always the same.