How to build a $20m sales funnel from scratch

2083.467 - 2105.869 Jonathan Courtney

OK, so we've added that we add this type form when our lead flow is low, too high. So when we have a lot of lead flow, as in where our Facebook ads are working really well and loads of people are booking calls, we add in this survey. But when the lead flow is low, when ads are expensive, when not so many people are coming in, we turn it off. So it's just a way to add friction.