Peace of mind business ideas (and why they print cash)

1272.129 - 1294.263 Natalie Ellis

And I dug into this company and I actually knew the founder. Not super close, but knew the founder, had mutual friends. And I thought, yeah, let's give this a shot. Anyway, they came in. And what they actually did in our account got us blacklisted with Google. So our email open rates went from 32% to pretty much nothing. Like we were getting barely anyone opening the email list.