Peace of mind business ideas (and why they print cash)

1118.658 - 1144.428 Greg Eisenberg

So this is brilliant. This is brilliant. The way to do this, so I still think there's an opportunity. Notch is going very horizontal. So they're basically saying like, they're trying to be the Geico of digital assets. I think the way to do this is I would create a bunch of sub-brands. So it'd be like Twitch insurance, X insurance, YouTube insurance. And then it's just a bit more niche.