The Startup Ideas Podcast
My reaction to MrBeast's LEAKED 36 page production document
Fri, 20 Sep 2024
My notes on mr beast's LEAKED 36 page leaked "how to succeed in mr. beast production" documentTimestamps:00:00 Intro01:12 Initial Thoughts02:38 Clarity of the Goal03:27 YouTube is eating all media:04:27 A, B, C player framework05:15 How to go viral08:21 Why isn’t MrBeast building the Y-Combinator of Creators? 09:12 He defines his own language. ie: lull, reengagement 11:26 Startup Idea 1: Audience and Engagement Insights Software for YT 12:32 Obsession is a prerequisite 13:13 Bias for Action14:01 Grounds Himself15:54 Constraint Fuels Creativity17:39 Always have a Backup Day18:54 Communication is key19:37 Leverage Experts21:55 "No does not mean no" can get toxic22:43 Meritocracy 23:27 His numbers are HUGE28:02 Keep things simple27:15 Work Life Balance Debate 28:20 What is the goal of our “content”29:37 Ads as Content30:18 Does his culture scale 31:12 His incentive structur 32:28 Final thoughts1) YouTube is eating all media:• 99% of TV shows would flop on YouTube• Platform-specific content is crucial• MrBeast: "We are not Hollywood"2) A-player mentality:• Only hire obsessive, coachable people• B-players can be trained, C-players must go• "There's only room for A-players here"3) Re-engagement strategy:• Hook viewers at 3-minute mark• Use spectacles that only MrBeast can do• Example: Carl watching Josh in prison video4) Data-driven content:• Creators are data scientists, not just entertainers• 60M views = same as presidential debate• Obsess over audience retention graphs5) Constraints fuel creativity:• Don't rely on big budgets• Example: Year's supply of Doritos is more engaging than $20k cash• "Creativity is the answer, not money"6) Communication is key:• Define when to use in-person, email, or text• No excuses, move on mentality• "Late" isn't in MrBeast's dictionary7) Consultants are cheat codes:• Leverage expert knowledge• Example: Call previous world record holder• "Consultants are a gift from God"8) Brand deal integration:• Make ads part of the content• Avoid boring, scripted brand mentions• Goal: No viewer realizes it's an adWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/
Full Episode
So Mr. Beast's How to Succeed in Mr. Beast's Production document just leaked. And I think it's actually a really interesting read. I think that if you're a creator, you're an entrepreneur, you're a founder, you work in a company, it's worth the read. Love him or hate the guy. I just think that there's something that you can take from this. And I posted it on Twitter.
It got like a million views, 10,000 bookmarks. So today Let's get through my unfiltered analysis reactions of the newly leaked Mr. Beast production document.
so i'm not going to read you all of this you guys can read yourself while i'm talking but i think i'm just going to give you my reactions to all 36 pages and what i find most interesting so first is he doesn't call this a rule book you see this is not a rule book um and it's not just like a bunch of hey you need to follow these things um
But I find the most interesting thing is he's so casual about the whole thing. I feel like it's a friend of mine who's writing to me and I'm just reading it. It's almost like he's texting me this. He even calls out that there's grammar issues. And I think that's really powerful. It feels like he just had a pot of coffee one night. I can just picture it now. And he just started writing.
And then he published this. So I think that more companies should do this, have their founders just write what they're feeling about how to do X, Y, Z. Let me take a sip. And yes, I'm drinking Coca-Cola Oreo edition. Don't ask me why, I'm trying it. And yeah, I'm not sponsored, obviously, but it kind of slaps. Okay, so that is page two. Let's go to page three.
So he says something here that's really interesting. He said, I could make a separate book for creative, a separate book for production, a separate book for editors, but I think that'd be dumb. I actually would kill to see what those separate books would look like. But I understand his point. His point is this is a book for everyone here. But I do think I would love to see that.
And I wonder what you think would be in some of those books too. I love how clear the goal is for this whole document. He says, our goal here is to make the best videos possible. All companies need this. All companies need just a really clear goal.
in english or whatever language but like sixth grade fifth grade fourth you know seventh grade just really easy to understand but this document is so simple that even a child could read it and probably because some children probably are reading this like and i mean i'm joking obviously not children but young people are reading this he makes it really really simple
So page four, he says, 99% of movies or TV shows would flop on YouTube. Now, that sounds really obvious when he says it, but I never thought of it that way. I guess, yes, every medium is different. What works on mobile, what works on different social platforms don't necessarily work on each other. So the fact that Jimmy, we'll call him Jimmy, even though I think there's two people on the planet.
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