My 2024 Year in Review

844.465 - 880.042 Greg Isenberg

Probably X is the leverage. I think that's what you're trying to ask, right? I used X to create the flywheel for everything else around my personal brand. How did that growth impact sales and revenue? I would say without my personal brand, sales and revenue would be like 40% less. So millions and millions of dollars a year. Yeah, it's actually crazy. Many, many millions of dollars a year.