My comprehensive year in review covering personal achievements, business developments, and investment strategies in 2024. I share a detailed breakdowns of my wealth allocation, business portfolio performance, and social media growth. The review emphasizes a shift toward business simplification, increased focus on AI and technology integration, and the importance of building sustainable, scalable ventures.Timestamps:00:00 - Intro01:38 Biggest wins05:54 Biggest losses and lessons11:47 - Q&A from social media18:00 - Growth across social platforms25:00 - Wealth breakdown and investments33:03 - Business updates48:16 - Productivity gains50:48 - New insights and learningsKey Points:• Personal milestone of having first child and significant net worth achievement• Business portfolio performance across Late Checkout Agency, Boring Marketing, and other ventures• Portfolio breakdown: 75% stocks, 16% private equity, 7% real estate, 2% crypto• Platform growth across YouTube (11K to 146K subscribers), X/Twitter (361K to 420K followers)• Strategic shift toward simplification and focus on building "skyscrapers, not strip malls"1) BIG WINS 2024:• Had a baby • Started lifting consistently (+15-20 lbs muscle)• Grew podcast into major platform• Hit personal net worth milestone2) Portfolio breakdown (fascinating):• 75% stocks• 16% private equity• 7% real estate• 2% cryptoTop holdings:• 10% Berkshire• 10% SPY• 8% Apple• 7% Amazon3) Business Updates:Late Checkout Agency (LCA):• Found their niche: AI interfaces + community products• Booked solid with major brands• Started taking equity deals with billion-dollar companies Boring Marketing & Boring Ads:• Both crushing it• $100M+ in ad spend managed• 76 meetings booked in next few weeks• Unbundling tools for DIY customers• Created Boring Holdings umbrella company5) Key productivity unlocks:• Switched to Yerba Mate for afternoon energy• Simplified from Notion to Apple Notes• Using Things app for to-do lists• Less tools, more focus6) Platform Growth 2024:YouTube: 11K → 146K subsX: 361K → 420K followersLinkedIn: 82K → 149KNewsletter: 72K → 120K subsPodcast: 360K → 575K downloads7) Best decision framework:"Friday Afternoon Test"- Only make big decisions Friday PM when tired- If it still feels right then, it's probably right- Prevents caffeine-fueled impulse choices8/ MAJOR hiring insight:"Day Zero Integrity Test"• Give unclear instructions for small task• See if they ask questions or just guess• Reveals everything about future behavior9/ Key lessons:• Trust but verify (especially with remote teams)• Simple over Complex• Double down on what's working• Build skyscrapers, not strip malls• Tech investment over immediate profits10) 2025 Focus:• Finding long-term business partners• Building more proprietary tech• Simplifying business structure• Going harder on current opportunities• Scaling what worksNotable Quotes:"If this scales, do I want to be in that business? If not, what is the business that I want to be in?""My main mission is to build skyscrapers, not strip malls."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg
Full Episode
What a year 2024 is done 2025 incoming. And today, what are we going to do today? We're going to talk about my big wins, my big losses, how much I've grown on social, a wealth breakdown, including all the different stocks and equities. I own some business updates, like how my business is doing, um, productivity unlocks that I've had any insights and learnings.
We're breaking it down in this video. Um, and the truth is I don't know where this video is going to go. I don't know where this pot is going to go. I didn't come super prepared. I just wanted to, I wanted it to be like a conversation that I'm having with a friend. I've got a few ideas on what we can talk about.
And it's just going to be me and you having a conversation about my 2024 year in review. And my hope is that by listening to this, you will get some ideas about your year. And it'll get your creative juices flowing. I'd like to start off by talking about my big wins. So I actually haven't announced this anywhere, but me and my wife had a baby. Yes, we had a baby. She's seven weeks old.
And it's just completely changed my perception about everything. I know all parents say this, but I'm still processing what... what it all means. Um, but I can tell you that it's, uh, it's just, yeah, it's one of the most beautiful things, if not the most beautiful things, uh, that has happened in my life.
Um, and, uh, yeah, just having like a, a mini you kind of in the world that you get to teach, um, is, is so cool. Um, Yeah, had a baby. Looking for all the baby advice that you can possibly give. And excited to join this adventure. So that was number one. The second thing is I started working out consistently. I started actually lifting consistently.
And the amount of mental clarity that I've gotten from that has been amazing. I've also gained weight. I've gained a lot of muscle weight. I think 15, 20 pounds, something like that. So I'm bigger, which is kind of weird because when I look in the mirror, I look more broad. Honestly, I don't even know if I like the look. But the mental clarity is unmatched. So highly recommend lifting.
And how I got into it, I guess, is I got a personal trainer. So I got a personal trainer three times a week. I have to show up. I'm there. And I might reduce my personal trainer maybe to once a week. Now that I'm in the flow. But yeah, definitely enjoy just the benefits of lifting. I actually can't believe it took me until 35 to do it consistently.
And then the last biggest win is I basically grew this podcast into a serious platform. Actually, I'm going to give one more big one after this. I grew this podcast into a serious platform. Last year, going into 2024, there was a very small group of people who listened to this podcast. I switched the name from Where It Happens to the Startup Ideas Podcast.
I really started focusing on giving away everything I could in terms of value. I really just wanted people to take the ideas from the podcast and implement it and see what happens. It was in a lot of ways like a social experiment. People took these ideas. They learned... growth tactics on how to grow their businesses. They took a lot of the startup ideas and actually just went and built them.
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