Meet the man who growth hacked his app to 1M downloads

951.789 - 975.811 Chris Josephs

But when you do the loyalty stuff where you kind of get into the creative angle, this is the first time we've ever done this. It's do something so cool that people will take a double take and go tell their friend about. So when we did the UFC approach, when we were kind of doing the whole strategy around it, it's let's create that cool invest like a politician thing, put it on the noon agenda.