The Startup Ideas Podcast
Meet the man who growth hacked his app to 1M downloads
Chris Josephs
Normal brands, they would just sponsor it. Their marketing team would be like, that's it. It is what it is. We'll hope it goes viral. We'll hope it kind of blows up. Us on our creative kind of social engineering team, we're like, that's not enough. We need more and more chances, more and more moments to create virality.
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