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The Startup Ideas Podcast

Meet the man who growth hacked his app to 1M downloads

1159.051 - 1181.598 Chris Josephs

So a last part of the strategy that goes into the UFC thing is you build up all these cool viral ideas. You hope they go viral. But again, the idea of 5%, 10%, 15%, 20%, 30%. The last piece of it is how do you get free press? And free press is hard because you get pitched all the time. Fox News wants to write about you, but give them 10 grand. You know, it's expensive to do.

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