Meet the man who growth hacked his app to 1M downloads

1136.045 - 1158.211 Chris Josephs

But a learning on that was like there really is so much power in having someone else post about you and kind of having them be the validation for you that goes beyond just anything that comes from your own brand. Especially when people know you in the space because they know you got money. They know that you can pay and it just becomes a harder game to create organic virality around.