The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
Oren Meets World
So for instance, I ran TikTok shop at this brand I was at. I was a CMO. Previously, we had a toy brand. We had five or six creators that were on monthly retainer, 1,500 to 2,500 bucks. This is very typical. Bigger brands will build this up to 50 creators, 100 creators. They are thirsting for creators to be able to do this because it's a lucrative system.
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