Join us for an engaging conversation with serial entrepreneur John Rush as we explore a variety of startup ideas and opportunities centered around directories and Micro-SaaS. In this episode, we delve into the rising indie hacker trend, the power of micro-influencers, and the potential of directories. John shares his proven framework and strategy for validating directories and discusses why micro-influencers are the most underpriced advertising channel in 2024. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com70,000+ people are already subscribed.FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JOHN ON SOCIALX/Twitter: https://x.com/johnrushxLinkedIn: https://www.linkedin.com/in/johnrushx/Episode Timestamp: 00:00 Intro01:44 First business: Micro-SaaS growth/marketing tools05:37 Second business: Startup validation as a service13:49 The influencer marketing landscape23:49 Why directories are underrated30:22 Third business: Localized directories35:35 Framework for finding/validating directory ideas
Full Episode
One key thing that we see there that it's easy to build stuff, but it's not easy to grow. 99% of the makers can build stuff, but only few can actually grow and sell and bring in customers. Most people actually fail right at the start. They just don't get any traction at all, like not even one sign up. And here you can solve that problem. And I think people are willing to pay for that.
So that's where I think the best ideas are right now. So this is the idea, like find keyword with high traffic, search for it. If it doesn't have any directory on the first page of Google, go and build it.
John Rush, Startup Ideas podcast. He's finally on. He's a fellow idea junkie. This guy is pushing out. I mean, what, you have 20 businesses now?
24, yeah.
Yeah. You've got, John has 20 businesses that he's running, $2 million ARR, 10 million users that are B2B to see, 100,000 plus users on B2B. Come on, this guy is one of us. Welcome, John. Welcome, my friend. Good to have you.
Yeah, thanks for having me, Greg.
All right, so what is on your mind right now? What sort of ideas and trends would you be willing to share with our audience?
I see two trends now. So one trend is that there are more and more solopreneurs. So there are a lot of people building a startup on the side, like people who work at a corporate job and they build it on a weekend and evening. And then there are people moving over to cost-effective countries, saving up some money and spending a year or two building out from there.
It's called building public or indie hackers on Twitter. And this movement was very small, like it was very few people like two years ago, but I think it's doubling every year. Like I don't have the count, but my feeling that it's at least doubling and will keep growing just because we see that the access to building startups is really best ever. You don't have to fundraise anymore.
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