I can't believe he gave away these $1M+/year startup ideas

544.367 - 572.407 Greg Isenberg

Yeah, exactly. And I think that's the way, sort of a framework for people to think about how do you come up with startup ideas. One is thinking about life moments, milestones. Then think about how you create a utility around that life moment or milestone. That could be consumer or B2B. And then it's what is the... viral moment that you can reverse engineer so that you just increase.