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The last thing that I really look for is distribution hacks and formats. So for instance, if you can break the TikTok algo, then the scale at which products can grow is just so immensely huge. That's definitely like a big thing that I look for.
So, and I think there's probably a thousand startup ideas that you can do just by looking at what's trending on TikTok in terms of challenges and making it easier for those people to do those challenges.
But yeah, that's generally the thesis.
Yeah. I mean, the thesis is algorithm breaking products. That's the stuff that's going to get shared and it's stuff that's going to, you know, really works now. So I do like that thesis. Okay. New character unlocked. Near. I had to... I stalked you on the internet because I saw that you posted some banger ideas. Verified bangers. And I was like, I need to get this guy on the pod sharing the ideas.
Give the people what they want. And you said okay. Thank you. Thank you for coming. So all I know from you are those ideas that you shared. And... They are some of the most interesting ideas that I have seen in a long time. And I see a lot of startup ideas. So I was hoping you could just take us through some of them.
You know, what the idea is, why you think it's interesting, how you'd start them, how you'd grow them. Just give people all that sauce. And let's run.
So we can start top of the list if we want to just kind of work our way down. So the first idea was something called Baby Fund. And the principle of Baby Fund was basically a just giving for parents to raise money for their kids. And that money can only be invested in index tracker funds. And the idea is...
if you invest X amount of money and you maybe keep topping it up, by the time the child is 18, that money will be worth quite a lot of money. And the reason why I thought about it was a whole confluence of different things. So I'm at the age now where all of my friends are thinking about having kids or deciding, oh no, I can't afford to have kids.
And then you hear all of the discussions around the demographic worries in the Western world. cost of childcare, at least in the UK, is a really significant problem and something that is putting off a lot of millennial potential parents. So that kind of drew me to the problem in the first place. And the second thing I was thinking about was, do you know the idea of wedding registries?
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