The Startup Ideas Podcast
How to build a creator empire in the age of AI and AR with Samir Chaudry
Mon, 07 Oct 2024
Join me as I chat with Samir Chaudry, Co-Founder of Colin and Samir, we dive deep into the evolving landscape of content creation, technology, and the future of media. Timestamps: 00:00 Intro01:20 AR glasses10:46 The future of Content in an attention economy15:15 Samir’s Youtube and content strategy21:50 Content Formats29:56 Why it’s hard to standout on Youtube33:58 Samir’s thoughts on Monetization45:20 VR vs. AR50:35 Creators should build software56:58 Advice from Tim Ferris1) AR glasses: The next big thing? • Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts.• Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW.2) Content creation is evolving FAST • YouTube's push for connected TV means:• 30+ minute videos• Organized into series• Netflix-like UI3) The "Exit Velocity" problem • On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT.• Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever.4) Monetization strategy: Value Prop Extension • Don't just chase any sponsorship. Ask:• What's my core value proposition?• Which brands align with that mission?• How can I extend that value to my audience?Authenticity = $$$5) The future might value INEFFICIENCY 🤯• As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences.• Example: Paying $$$ for a live concert vs. streaming for free.6) Events are the next big opportunity for creators 🎉• Build community• Create unforgettable experiences• Solve the "loneliness problem" for your audience7) VR vs. AR: Place your bets • Samir's not sold on VR. He believes AR/mixed reality has a brighter future.• Why? People still want to be part of the real world, not fully immersed.8) The creator's dilemma: Opportunity rich, time poor • Biggest challenge? Finding operators who can maintain quality as you scale.• Lesson: Your content is still your #1 product. Everything else comes second.9) Final wisdom from Tim Ferris• Separate the rewards of podcasting:a) The conversation itselfb) The performance/results• Enjoy the process, not just the metrics!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND SAMIR ON SOCIALX/Twitter: https://x.com/samirchaudryYoutube: https://www.youtube.com/@ColinandSamir/videosWorkshop: https://courses.colinandsamir.com/50-ideas-in-5-days-waitlistPublish Press: https://www.thepublishpress.com/
Full Episode
And the goal of a YouTube creator, which is also probably the goal of any startup founder, is to identify what the audience is reacting to and then double down in that direction.
How do you know if you have product market fit? If you're asking yourself, do I have product market fit? You probably don't have product market fit.
And I think familiarity is a metric that is incredibly important in the world that we are moving in. In a world where we have an abundance of choice, familiarity is going to win. The reality is today, content formats are not defensible. Personality and perspective is. And I think that's like the most important thing that everyone can do to position themselves.
for the future again if you look at where youtube is heading even with their announcements that made on youtube two weeks ago like that you can you can gather that they are heading in the direction of more and more connected tv viewership and you look at that it looks just like netflix so what the platform is is essentially signaling signaling to all creators is
Yeah, excited to jam, excited to have you here. What I wanted to talk to you about today is a little bit what I think is on your mind. I know you recently were at Google HQ. Little Birdie told me you were talking to Mark Zuckerberg during the Facebook Orion or Meta Orion demo. To me, when I think of entertainment and new media, you're my first call.
I just want to know what's going on in your brain around where things are going because I think a lot of people are going to come up with ideas based on where you're going.
Yeah, well, yeah, it's a weird, like it's always weird to go to companies as they like are announcing their new products, right? Because you can't, you have to take a step back and go like, how much of this is practical? How much of this is conceptual? Like the Meta Orion glasses, I think are a really great example. Like if you think about wearables,
Do you remember Google Glass, like trying Google Glass for the first time? I do. You know, that was probably 10 years ago. And this, this like exploration of like, whoa, is this the future? We're all going to be wearing these glasses. And we look like 10 years down the line and we're, we're still here where like, not everyone is wearing glasses, but wearable tech is more popular now, right? Like,
Like watches are more popular, rings are more popular, wristbands. And so it is moving in that direction. I think the Ray-Ban Metas are like the most compelling wearable I've ever seen and maybe the most compelling piece of tech I've engaged with since like a smartphone. But trying Orion, which is Meta's new AR glasses, was a really jarring experience.
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