Join me as I chat with Dr. Tyler Lemco, known for co-founding Epic Mealtime (600M+ views), where we discuss strategies for building an internet audience from scratch. The conversation covers practical advice for content creators, including bio optimization, platform selection, and content strategy. We explore the balance between algorithmic success and authentic content creation, while emphasizing the importance of starting small and scaling gradually.Episode Timestamps:• 00:00 - Intro• 01:54 - Transitioning from Creative for Hire to Solopreneur • 07:29 - AI as a Thinking Partner• 09:03 - How to position yourself within your niche• 14:22 - Crafting a Compelling Bio• 26:28 - YouTube Growth Strategies• 41:30 - AI Tools for Content ProductionKey Points:• Transitioning from being a creative-for-hire to building your own audience• Framework for effective content creation and social media growth• Importance of platform focus and consistency in content creation• Strategy for building audience before community before productContent Strategy Framework:1. Pick a platform to focus on2. Identify what you love doing3. Study what algorithms favor4. Find gaps in your niche5. Commit to consistencyPlatform-Specific Insights:• YouTube Shorts: Good for subscriber growth, lower monetization• Long-form content: Best for overall revenue and engagement• Live streams: Excellent for community building, poor for new audience growthKey Takeaways:• Start fresh when pivoting content direction• Focus on audience building before community development• Test and iterate content strategy• Be willing to experiment publicly• Utilize AI tools like Descript for content production1) The Creative-for-Hire Trap• Good money but no equity upside• Easy to get stuck helping others win• Key is transitioning to building YOUR OWN assets• Start small, think big2) Framework for Content That Works:• Pick ONE platform to focus on (seriously)• Do what you genuinely love creating• Study what algorithms reward• Fill gaps in your niche• Commit to consistency3) The YouTube Revenue Reality:• Shorts: 3M views = $418 (+12k subs)• Long-form: 1.3M views = $13,580• Livestreams: 100k views = $1,926Strategy: Use shorts for growth, long-form for revenue4) The ABC Growth Framework:A) Build an Audience firstB) Convert to CommunityC) Create Products/ServicesDon't try all at once. Master each phase!5) Social Bio Formula:• Show Credibility• Create Intrigue• Clear Value PropPro tip: Write for non-followers, not existing ones6) Starting Fresh vs Legacy Account:• 94 engaged followers is better than 31,000 dead ones• Algorithm favors engagement %• Don't let ego stop you from starting over• Fresh start = clean slate7) Content Market Fit Truth:• Takes 6-24 months to find• Must experiment publicly• Embrace the uncomfortable• Better to ship than perfectBonus: For creators starting out - just START. You figure it out by doing, not planning.The only difference between launching and not launching is deciding you've launched.Notable Quotes:"The goal of every solopreneur should be to not be a solopreneur." - Greg"The only difference between launching and not launching is deciding that you've launched." - Tyler LemcoWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND TYLER ON SOCIALTyler’s Website: https://www.tlem.co/X/Twitter: https://x.com/tlemcoYouTube: https://www.youtube.com/tlemco
No persons identified in this episode.