The Startup Ideas Podcast
How to get 145k followers on LinkedIn in 1 year
Greg Isenberg
So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically A stands for audience. You build audience up top. Then you convert that audience into a community. And then you build a product for that community. So when we start a business, most people start a business, they build software. They'll go and build a CPG product.
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