I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation.This talk was given at Andrew Wilkinsons IP2 conferenceLearn more about IP3Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signupAndrew's Twitter/X: https://x.com/awilkinsonAndrew's Youtube: https://www.youtube.com/@NeverEnough2024Episode Timestamps: 00:00 - Intro02:05 - The ACP Funnel Explained02:50 - Case Study: BoringMarketing.com04:42 - Tactical Tips for Going Viral on LinkedIn06:10 - Leveraging Video Content on LinkedIn08:10 - Crafting Compelling Stories for Engagement09:46 - Using Infographics to Boost Engagement10:31 - Monetizing Your LinkedIn Audience12:16 - Creating Effective Lead MagnetsKey Points:• LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential• Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics• Monetization through strategic lead magnets and post-editing techniques• Building the ACP (Audience-Community-Product) funnel for business growth1) The ACP Framework:• Audience first• Convert to Community• Build Product for themExample: Boring Marketer → Free community → $8M ARR SEO tool business2) Why LinkedIn in 2025?"LinkedIn right now is 2020 Twitter - it's fishing with dynamite"Greg grew 125K followers in 14 months with just 15 hours of work 3) LINKEDIN HACK #1: Video Content LinkedIn just added a video tab. Nobody knows this yet.Two options:• Faceless content with AI voiceover (use @elevenlabs)• Record yourselfPro tip: Videos are getting INSANE reach right now4) LINKEDIN HACK #2: Stories that Convert• Get someone to interview you• Extract 15 career stories• Focus on vulnerable moments• MUST pair with photo of yourself• Use storytelling frameworks5) LINKEDIN HACK #3: Viral Infographics• Find previously viral infographics• Repost with credit• Add universally agreeable caption• Example: "This year's gonna be great" → 151K likes6) THE MONETIZATION STRATEGYDon't put links in original posts!Secret sauce:• Post content• Wait 4 hours• If more than150 likes, EDIT post to add link• LinkedIn won't suppress it7) LEAD MAGNET MASTERY:Don't sell directly. Create valuable free content.Example:• Made startup ideas database• 5,000 downloads in 30 days• Segment in ConvertKit• Nurture → Monetize later8) KEY TAKEAWAY:2025 will be HUGE for LinkedIn.Start now while organic reach is insane.Even 15 hours can build a massive following that drives millions in revenue.Notable Quotes:"LinkedIn is fishing with dynamite right now." - Greg"I grew from zero to 125,000 followers with probably like 15 hours of work in 14 months." - GregLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/
Full Episode
I went from zero to 145,000 followers in about 14 months on LinkedIn. Now I know what you're thinking. LinkedIn is mega cringe. And I was like you too, until I saw all the value I was getting from LinkedIn, literally millions of dollars of revenue flowing into our businesses. I think you should give it a shot.
And okay, maybe you don't need to give it a full shot, but you can give this episode a full shot. Learn how to grow really big on LinkedIn, a bunch of hacks that are not being shared anywhere, like how to create LinkedIn video and why LinkedIn video matters. Someone's going to listen to this podcast and make millions of dollars, so that's for sure.
It's a in-person podcast that was filmed at IP2, which is Andrew Wilkinson's event. People paid thousands of dollars to be there. You get the benefit of being there, but you didn't have to fly to Victoria, British Columbia. So hope you enjoy this episode. And if you did, comment below and let me know what you think. Enjoy. A little bit about Greg.
So started and sold three VC-backed companies, was an advisor to Reddit, TikTok, and now I run a cash-flowing holding company like some of you here. What's in the cash-flowing holding company? Where do you make money from? We've got four agencies. Three of them are productized agencies that use AI, of course. AI-assisted SEO, AI-assisted ads, design agency, internet communities.
Sweet. You have talked a little bit about buying communities and building communities. Can you talk about why you think that's kind of an arbitrage or what you've shared online?
So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically A stands for audience. You build audience up top. Then you convert that audience into a community. And then you build a product for that community. So when we start a business, most people start a business, they build software. They'll go and build a CPG product.
We don't do that at all. We start a Twitter account. And if the Twitter account gets traction or an Instagram account or the TikTok account, then we know that there's something there. We'll create a community and then we'll build up that product. What's a specific example of a product that you've built to sell to a community like that?
So we built a business called BoringMarketing.com, which, you know, will probably do seven, eight million dollars in ARR next year. And it started off as a Twitter account called at Boring Marketer. Yeah, you have people like, I know you're friends with Cody Sanchez, talking about boring businesses, right? But no one was talking about boring marketing.
So we said, okay, let's just grab the Twitter username Boring Marketer, simple as that, and just give people tips on boring ways to grow your business. Turns out a lot of people wanted to talk about SEO. So we just kind of pivoted it to SEO. And then it started getting 10,000 followers, 15,000, 30,000. And then we built a free community for people interested in boring marketing.
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