The Startup Ideas Podcast
How to write viral tweets with the man who beat the X algorithm
Mon, 23 Sep 2024
Join me as I chat with Nick Huber, a serial entrepreneur and real estate investor, as we dive into the art of going viral on social media. Nick reveals his proven formula for creating engaging content that’s reached millions and helped him grow a massive following. If you're looking to boost your social media game and learn strategies that truly work, this episode is packed with actionable insights!Timestamps: 00:00 Intro01:36 The mindset02:39 The structure of a viral tweet / Example 108:42 Example 211:38 Example 315:51 Example 4 (video content) 16:59 Example 517:35 The importance of priming the algorithm19:28 Example 622:37 Example 71) The mindset:• Don't try to make everyone like you• Be willing to look silly sometimes• Have thick skin - you can't please everyone2) The structure:• Start with a "wow" statement that sounds unique• Take a hard line on one side - no nuance• Back it up with strongly written copy3) The hook:• You have 1/8 of a second to grab attention• Make people laugh, strike emotion, or teach something• Use numbers and specific details for added humor4) The controversy:• Say something different than what most people hear• Take an un-nuanced stance on a debatable topic• Trigger people who disagree (respectfully)5) The follow-up:• Double down in your second tweet• Add more context or examples• Don't backpedal or soften your stance6) The visuals:• Use video when possible - algorithms favor it• Catch attention in the first second7) The mix:• Blend personal content, entertainment, and value• Prime the algorithm with high-engagement tweets• Follow up bangers with business-related content8) The authenticity:• Tweet things you actually believe• It's okay if not everyone agrees• Spark good conversations and critical thinking9) The strategy:• Build a following of smart people and entrepreneurs• Use the "jab, jab, jab, right hook" approach• Leverage high-engagement tweets for business asks10) The lesson: Nuance doesn't go viral. But thoughtful, controversial takes that make people think?Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NICK ON SOCIALX/Twitter: https://x.com/sweatystartupInstagram: https://www.instagram.com/sweatystartupLinkedIn: https://www.linkedin.com/in/sweatystartup/
Full Episode
Nick, the man who needs no introduction, but I'm going to give you an introduction anyways. You have probably more businesses than you have fingers at this point. You are running somewhere.com, which is just taking over as a recruiting agency right now. You've got probably a hundred million bucks in self-storage facilities. You've got time to be a good father.
You got time to troll the internet when hundreds of millions of people see it. Of course you're coming here and you're sharing some ideas.
Let's do it, man.
And I wanted to do something a bit different. I want to get inside your brain around how you actually craft content that gets people ticking. And I don't know if you can just open up a Google Doc and just start typing out stuff and we can jam on it.
However it works, I want people to listen to this and at the end of it, understand how you do it, how you're able to be in Athens, Georgia and get the entire planet to
jump up with happiness or pain or do something you think that works let's do it man i think we can cover a lot quickly because my strategy is pretty simple i mean we all know the framework of great twitter copy but the mindset is a little bit different and the mindset is that if you try to make every single person like you on the internet
If you are worried about what people think, if you have thin skin, it's impossible to do well. It really is. Because if you try to make everybody love you, nobody will actually have an opinion on you at all is the truth. So if you're not a little bit different, if you're not afraid to put yourself out there, and if you're afraid to look silly, then it's not for you, right?
So I make myself look stupid sometimes is the bottom line.
I'm going to share my screen and I want to go through tweets. We've never done this together. You're talking about some of the real bangers?
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