How to get your first customers (even with ZERO audience)

2839.693 - 2864.023 Jonathan Courtney

And you've probably heard this quote where it's like, don't be the lion that chases the rabbits or something about lions and rabbits and get the antelope instead of the rabbits. Great quote, right? But I end up looking at all the small things and trying to optimize the crap out of them. And it brings up our revenue by 1% or 2%. And then it just clicks with me. And I'm like, wait a minute.