How to build a $1M+ vertical SaaS business (step-by-step guide)

3017.77 - 3039.429 Luke Sophinos

And once I figure out how much the thing costs, I shouldn't say cost, how much are they paying for the thing that I'm solving today, right? And then I can look at actually coming up with some sort of pricing model. So let me go, I'll give you a concrete example. So we came up with a retention tool. We kept hearing from all of our end customers that student retention was a problem.