How to build a $1M+ vertical SaaS business (step-by-step guide)

2699.383 - 2723.157 Luke Sophinos

So you know what's easier, Greg, than acquiring a net new customer? Acquiring an existing customer. right? So it's so much easier for me to sell something to somebody that already uses my product than it is for me to sell someone who's never used anything. So they're like, yeah, those guys had a great proposal tool. Like, let me look at their CRM. Maybe we want to move off of ours.