How to build a $1M+ vertical SaaS business (step-by-step guide)

2433.728 - 2459.943 Luke Sophinos

So everybody has a different name for them. I call them wedge products. What a wedge product is, is I define it as it's your get in the door product. So in vertical SaaS, if you found a good opportunity, like the end all be all is to be the one-stop shop, like the all-in-one solution, the source of record, the thing that they use for everything A to Z, right? But nobody starts there.