How I use Pinterest and Google Trends to find startup ideas

102.386 - 130.98 Greg Isenberg

And you see every agency website saying AI and every SaaS website saying AI. What if you didn't? What if you said AI-free? And these are the little things. When you identify an anti-trend like that and you're first, it's a really good moat. So the question is, how do you come up with anti-trends? Well, number one, you go out there in the real world and it comes to you. You just see it.