Today, Greg is joined by Em Herrera, an investor at Night Ventures. In this conversation, Greg and Em talk about how content creators and startups can amplify each other through partnerships.►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comEmily Herrera:https://twitter.com/emilyhxrrerahttps://www.emilyherrera.com/SHOW NOTES:0:00 - Intro4:14 - How creators can partner with VCs14:04 - How Dunbar's Number applies to communities (Isenberg's Number)16:28 - How creators can connect with younger audiences30:50 - Should everyone be a part-time creator?37:11 - The four types of creator businesses52:30 - Compensation models for creator partnerships
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