80 mins of advice to level up your life with lifehacks

1645.556 - 1668.615 Jonathan Courtney

And this is one of the key, this insight that I got when I read that book really locked in for me to the point that whenever I'm writing copy or whenever I'm talking to my team about copy, I'm like, I'm like, and I go, are we writing here about us and about how great we are? Or are we talking about what they're going to get? So this is something that just like super locks into my brain.