Join me as I chat with Sarah Lacy, Co-Founder of The Best Book Store , as we discuss a variety of EdTech startup ideas. Sarah also shares her the lessons she learned from studying Mark Zuckerberg and her advice for networking and storytellingEpisode Timestamps: 00:00 Intro01:46 Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween Girls23:53 Networking and Storytelling as Key Skills31:13 Lessons Learned from Mark Zuckerberg36:33 Startup Idea 2: AI-Powered Author Coaching Bots1) Startup Idea 1: Pre-MBA Entrepreneurship Program for Tween GirlsWhy it's HOT:• Tackles confidence drop in adolescence• Teaches negotiation, self-worth, ideation• Potential to transform female leadershipKey features:• Online curriculum for schools• Real-world challenges with local businesses• Focus on digital marketing, not outdated door-to-door salesMonetization strategy:• Sell to schools (public & private)• Sponsorships from big brands (Nike, anyone?)Pro tip: Use storytelling to sell to sponsors. Remember the water charity campaign? ONE story can lead to big numbers.2) Startup Idea 2: AI-Powered Author Coaching BotsProblem: People buy self-help books but struggle to apply the lessons long-term.Solution: Daily prompts & coaching from an AI avatar of the author! How it works:• Personalized daily check-ins• Reminders to apply book concepts• Voice & look of the actual authorPotential authors to target:• James Clear (Atomic Habits)• Adam Grant• Brené Brown Business model:• Partner with publishers• Drive book pre-orders (10k = NYT Bestseller!)• Offer exclusive access to early adopters3) Zuckerberg Insight 👀What made young Zuck unique? EXTREME HUMILITY + self-awareness."He knows when he doesn't know something, and he doesn't just go in to learn it. He gives himself... a position of extreme humility." - Sarah Lacy4) Key takeaway: NETWORK + STORYTELLING = Startup successRemember: It's not just WHO you know, but HOW you pitch your idea! Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agencyBoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND SARAH ON SOCIALX/Twitter: https://x.com/sarahcudaLinkedIn: https://www.linkedin.com/in/sarahcuda/The Best Book Store: https://bestbookstore.com/
Full Episode
Okay, last question before we move on to the next startup idea. Biggest thing you learned from Mark Zuckerberg shadowing him for hundreds of hours?
This is the key to what makes him so unique. So the fact that he is, it is this extreme humility and amazing self-awareness. So he knows when he doesn't know something and he doesn't just go in to learn it. He gives himself or he used to, and I don't, I'm not close to him anymore, but he would really put himself in a position of extreme humility. And he had no ego in the fact that
of, oh, I don't know this thing. I have to posture like I know it. He'd be like, I don't know this thing and it's vital. And I learned this firsthand because
We got Sarah Lacey on the pod. She's an idea machine. I was emailing her before this. I was like, come with ideas. I'll give you 30 minutes. She's like, I don't need 30 minutes. I'll see you there in a few. Thank you, Sarah, for coming on the pod and sharing some of your ideas with us.
It is my pleasure. Anyone who has built several companies knows the fun part is coming up with ideas. We can all come up with ideas. The shitty part is actually trying to build them. So I am fortunately at a stage in my career where I can just come up with ideas.
All right, should we get into it?
Let's go.
So where do you want to start?
Do you want me to just pitch you my ideas? Is that how this works?
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