Robert Herjavec: “This Mindset Took Me From Poverty To Multimillionaire”

2594.396 - 2628.49 Robert Herjavec

We're selling comfort and we're selling safety. You know, there's the good salespeople sell features, great salespeople sell outcomes. And really great salespeople sell feelings. So I pivoted our company and I said, if the only thing you get out of the sales call is that the customer feels better, we've achieved something. Because that gives you the opportunity for another call.