The School of Greatness
Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire
Alex Hormozi
And this is the unfortunate part, but you bring people in knowing your product's not that good and you just do the best you can and you keep making it better and better and better until you get people to stick or get people to come back. And so if you have a membership business, it's obvious you want people to not cancel.
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