The School of Greatness
Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire
Alex Hormozi
It's so hard to get positive word of mouth, and it's so easy to get negative word of mouth. And that's what suppresses you long term. So in the beginning, you advertise. then you maintain that level of advertising to continue to iterate the product because you need to get the people in.
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