The School of Greatness
Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire
Alex Hormozi
And so all of a sudden, when their advertising stops working or their cost to our customers doubles and triples, but the cost on the platform hasn't doubled or tripled, it means that you have an invisible hand that's suppressing your results, which is that somebody who would have bought heard that you're not good or heard that you're even mediocre and just decides not to.
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