The School of Greatness
Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire
Alex Hormozi
And so that's why they tend to destroy companies over the long term because the day that you go shift from branding to 70% direct, hey, buy the shoes, for a period, you do better. You're pulling forward revenue. that's maturing, kind of like a fruit on a tree. It's like you're plucking some fruit a little bit early, but you end up filling the basket faster.
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