The School of Greatness
Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire
Alex Hormozi
Yeah. You see, it's like it used to be dad shoes and Gen C girls who have like white socks pulled up going to the gym and New Balances. I'm like, what is happening? But there's a number of smaller lessons that I took from that. The first one is that branding happens at a delay. It's like he changed the behavior and it took 18 months in a big company that spends a lot of money.
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