The School of Greatness
Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire
Alex Hormozi
Branding. Branding, exactly. Positive associations for their ideal audience. And then 30% was, you know, hey, come buy the shoes. And so over the next 18 months, they just kept losing more money. And then on month 19, it just went boop. It started going up. And then it just shot up like a gun.
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